Bold website with maximum focus
on user experience

The challenge

Sparke & Keane is a consultancy and secondment agency that positions itself as a distinctive player in the world of consultancy, leadership and digital transformation. They believe in reframing as a powerful principle and apply it in everything they do, in their work, their way of collaborating and the people they attract.

Their request? A website that breathes that mindset. Bold, distinctive and personal. This new site had to help build a community of like-minded people, individuals with energy, ownership and the courage to think differently. Not just trainees or clients, but professionals who consciously choose a different way of thinking and doing. And the website needed to express that in every interaction, not just state it.

The process

Based on their newly developed brand identity, customer journey, personas and visual style, we at Not on Paper translated everything into a digital platform. One that allows creative freedom and supports essential flows for conversion, information and contact.

Using predefined user stories and functional requirements, we started with advice on CMS selection and technical structure, with UX and accessibility as key drivers.

The solution

We built a tailor-made website using Statamic, a flexible and user-friendly CMS that gives Sparke & Keane full control over content, structure and layout.

• Accessible visual style
  The bold brand identity and striking color palette were translated into a readable, visual experience — without compromising the design.

• Conversion-focused user flows
  Registration for training, applying for jobs and contacting the team were streamlined through smart forms and automated follow-ups.

• Linked professionals
  Every training is connected to a specific trainer or consultant, enhancing the personal approach and building trust.

• Smart functionality
  From Calendly integration for scheduling appointments to a call-back feature that instantly connects leads to the right person.

• Flexible content blocks
  Pages are built modularly and can be easily expanded with relevant cases, training sessions or job openings.

• Easy to manage and scalable
  Sparke & Keane manages the site independently and can quickly respond to changing needs.

The result

The new website provides Sparke & Keane with a strong digital foundation that strengthens their brand identity and delivers tangible results:

• Visitors navigate more easily through training, vacancies and cases

• Conversion rates have increased through smart interaction and follow-up

• Consultants actively use the website in their client conversations

• Sign-ups are processed more efficiently through automated flows

• Site management is simple and can be done without technical knowledge

The result is a digital experience that reflects who Sparke & Keane really are: energetic, professional and forward-thinking. And users? They always come first.