A knowledge platform that builds trust and drives traffic

Client request

One 4 Leather is an international knowledge hub focused on deepening and broadening understanding of automotive leather through data, facts and in-depth articles. Why? To provide a trustworthy counterbalance to assumptions, opinions and fake news. Their wish: a knowledge platform that is visually appealing and content-driven, while also being technically solid. It had to be accessible for an international audience, SEO-friendly and easy to manage.

Process

We started by translating the brand message into a digital strategy, guided by three key principles: transparency, trustworthiness and ease of use. Based on that, we built the platform around smart SEO structures, efficient content models and behavior-driven UX. The visual design was tailored to the expectations of a critical international audience, professional, yet approachable.

Using thoughtful navigation, real-time filters and dynamic content recommendations, we designed an interaction model that encourages exploration and depth. Every technical decision was made with performance, manageability and long-term scalability in mind.

Solution

The result is a powerful online knowledge hub that makes complex content accessible through intuitive interactions:

• Real-time filters (via Isotope) enable instant selection without reloading, making the user experience smoother

• Dynamic content recommendations guide readers to relevant next articles after each read

• Social sharing is fully integrated, making it easy for users to spread knowledge through their network

• Content management is flexible: editors can feature articles with smart grid tile logic

• The platform is linked to DirectMail, so newsletter sign-ups automatically sync with the email tool

Result

One 4 Leather now has a platform that combines rich content, smart tech and a great user experience:

• Ease of use: visitors can navigate effortlessly through search, filters or suggested content

• More traffic: SEO optimizations including image compression improve search visibility

• Improved engagement: average session time increased from 90 to 130 seconds thanks to a smart homepage restructure

• Higher conversion: adding a newsletter pop-up boosted signups by 20 percent in the first month

• Efficient management: content managers can feature, reorder and publish articles with ease

A platform that brings together meaningful content, visual calm and technical precision. A solid foundation for growth.