One brand portal for secure, efficient and consistent brand management

Market insight

Many organizations want to keep control over their brand assets, but waste unnecessary time due to scattered storage and limited control over files. Who can access what? Are the files up to date? And how do you ensure updates are implemented in all the right places immediately? This calls for one central brand portal that is secure, easy to manage and intuitive to use for everyone working with your brand, from marketing and sales to external partners.

Process

We started with an analysis of the existing challenges in brand management. Many organizations use shared drives or generic cloud services that offer limited support for structure, permissions and version control. The solution needed to be more than just a media library. We looked at user needs and management efficiency, based on key principles:

• Layered access based on user permissions

• Full version and update control

• One place for brand books, news, guidelines and files

• Insight into downloads and asset usage

• Seamless integration with the brand identity and existing systems

Solution

We developed an online brand portal that meets all the requirements for professional brand management: modular, easy to manage and scalable for future growth.

Structured access based on user permissions

Each user gets access to relevant content based on their email or domain. With automatic grouping and optional manual approval, you maintain full control over who sees what.

User-friendly interface for every role
The portal is divided into three clear sections:
1. A welcome page with personalized news per user group
2. Informational pages such as brand guidelines, editable by admins
3. A file bank with structured and easy-to-manage brand assets

Smart features to save time and avoid errors

• Upload logos and other files in multiple formats under one title

• Replacing a file updates it in all connected locations automatically

• Restrict file access by date, ideal for temporary campaigns

• Track how often files are downloaded for insights into usage and distribution

Custom design and integrations
Each portal is styled to match the organization’s brand identity. Whether it is intranet, DAM, CMS or other tools, the brand portal connects seamlessly with your systems.

Result

With this brand portal, organizations gain a powerful and user-friendly platform that strengthens brand consistency, saves time and gives full control over all brand communications.

• Full control over user access and permissions

• Time saved on file management and updates

• No outdated content in circulation

• Stronger brand experience with a custom look and feel

• Clear insights into downloads and asset usage

This is how we made our brand portal a solution that not only protects your brand, but actively strengthens it.