An interactive touch application for instant advice

Client request

With the introduction of the Auping Matras Studio, a new retail concept built around a personal mattress experience, Auping was looking for a solution to provide customers with information at any time, even when no staff were available. The application had to be intuitive, match the style of the concept, and work across different locations, including in-store, at trade shows, and on the go with sales reps.

Process

Together with Auping, we defined the key requirements: easy to use, visually aligned with the in-store environment, and suitable for independent use by consumers. The application had to be both functional and atmospheric, as a digital extension of the in-store experience. Based on the customer journey and the structure of the Auping product range, we designed an interactive information model that guides users in three logical steps toward the right mattress advice. Development was done in short sprints, with regular validation from retail and sales teams.

Solution

The Auping Touch application is an intuitive touchscreen tool that allows users to explore, compare, and learn about mattresses on their own:

• User-friendly design: Fully tailored to Auping’s in-store concept, featuring large buttons, logical navigation, and clear visuals.

• Tailored information: Users select their preferences and receive advice based on their sleeping needs, including detailed explanations of mattress features.

• Multilingual and multi-purpose: The application works on tablets and desktops, making it suitable for use in-store, at trade shows, or on the road by representatives.

• Scalable and easy to maintain: The CMS behind the application allows simple updates, such as adding new products or languages.

Results

The Auping Touch application gives customers a consistent and personalized information experience, anytime and anywhere:

• In the Matras Studio, it supports the advice process without relying on staff

• Sales reps use it as a mobile sales tool

• It has become a fixed part of Auping’s trade show setup

• The application is easy to scale and now supports multiple languages

With the Auping Touch application, we created a smart digital solution that helps keep the brand experience, service, and content always within reach.