One platform for complete control over cashback and marketing campaigns

Client Challenge

Bosch Power Tools, part of the global Bosch Group, regularly runs marketing and cashback campaigns to promote their broad product range. While these campaigns proved effective, they required a lot of manual work and were prone to errors, lacked central control, and caused fragmented data flows. The challenge: a smart solution that simplifies campaign setup, execution, and management while offering full control over the customer journey, process automation, and seamless CRM integration.

Process

We started with a functional analysis of the campaign flows at Bosch Power Tools, from campaign launch to claim processing. It became clear they needed one central platform to manage all steps in the process, from registration and validation to logistics and reporting. Based on these insights, we aligned the needs of the marketing team, customer service, and IT department, which led to a clear list of requirements:

• Efficient campaign management

• Real-time insights into campaign progress

• Automated processing of customer claims

• Built-in fraud checks and GDPR-compliant data collection

• Reduced workload for the service team

• Improved customer experience during participation

Solution

The choice landed on Novik, our own SaaS-based campaign marketing platform that centralizes everything in one place:

• Central campaign management: Bosch manages all active campaigns from a single dashboard, with direct access to statuses, results, and reporting.

• Automated claim processing: From submission to approval and payout, the entire process is automated, including validation and follow-up.

• Built-in fraud prevention: Smart checks — such as unique codes, file recognition, and time restrictions — help prevent errors and fraud.

• CRM enrichment: Email addresses, purchase data, and preferences are automatically added to Bosch's own CRM environment in a GDPR-compliant way.

• Lower support pressure: Real-time status updates and automated communication reduce customer inquiries and lighten the support workload significantly.

Results

With Novik, Bosch Power Tools now has a powerful marketing tool that makes campaign execution faster, smarter, and more secure.

• Up to 80% less manual work

• Faster campaign launches

• Real-time insights for marketing and sales

• Positive user feedback and higher participation rates

• Full data ownership for follow-up actions

A solution that not only simplifies processes but also energizes promotions. And that’s exactly what makes the difference.