Efficient and scalable promotional marketing within one platform

Market insight

Marketing campaigns are often time-consuming. Manually processing cashback claims, tracking shipping statuses and verifying customer data takes time, money and capacity. That is why companies are looking for a way to simplify the process, reduce errors and maintain control over campaigns without sacrificing flexibility or user experience. The question: a scalable and secure platform that automates the entire campaign process from claim to delivery, while providing insight into performance, costs and conversion.

Process

Based on common challenges in setting up marketing and loyalty campaigns, we developed Novik at Not on Paper, an all-in-one SaaS solution for promotional marketing. Through conversations with clients ranging from retailers to technical service providers, we identified a clear need for:

• One central system to manage cashback and gift campaigns

• Less manual administration and faster turnaround times

• Full integration with CRM, suppliers and payment systems

• Real-time insight into campaign performance

We translated these needs into a platform that is both scalable and easy to use, with room for customization when needed.

Solution

Novik is built as a modular platform that allows organizations to manage promotional marketing campaigns from start to finish. Think cashback offers, registration campaigns, loyalty programs or gift delivery, all from a single interface.

What makes Novik unique?

• Full process automation
  From registration to validation, processing and shipping — everything is automated. Less manual work means fewer errors and lower costs.

• Seamless integration
  Novik easily connects to your existing systems and suppliers. The platform fits your process, not the other way around.

• Real-time dashboards and reporting
  See how your campaign is performing at a glance. Everything is measurable and directly available, fully GDPR-compliant.

• Flexible and scalable
  From a single campaign to dozens at once, Novik handles any volume. With various modules, you tailor the platform to your goals and audience.

• International deployment
  With users in over 130 countries and multilingual interfaces, Novik is built for both local and international campaigns.

Result

Novik makes promotional marketing more efficient, transparent and effective. The numbers speak for themselves:

• More than 314,000 cashback campaigns completed

• Over 175,000 gift campaigns successfully executed

• Over 657,000 claims processed

• Over 17 million euros refunded

• Active usage in 130 countries

This resulted in:

• Up to 80% time savings in campaign management

• Lower costs due to less manual processing

• Faster handling for end users

• Direct CRM enrichment with campaign data

• More control and better ROI on promotional budgets

Want to get even more out of Novik? Check out our My Novik module — a personalized loyalty environment for points-based campaigns. Take a look at the My Novik case for more inspiration.