DirectMail: a scalable and reliable all-in-one email solution

Client challenge

Email marketing remains one of the most powerful tools in the communication mix. But without the right tool, it quickly becomes a hassle: clunky editors, error-prone send processes, limited analytics, and newsletters that don’t display properly across devices.

An international truck manufacturer wanted to move to an email solution that would not only simplify newsletter creation and sending but also provide meaningful insights and integrate smoothly with existing systems. The challenge: a scalable and reliable all-in-one email tool for both internal and external use, ready to grow alongside the business while meeting all design, data, and compliance standards.

Process

We started with a full inventory of their current email workflow and pain points:

• Too much manual effort in designing and testing newsletters

• Risk of errors and limited device compatibility

• Lack of insight into performance and conversion

• No integration with systems like CRM or vehicle databases

Based on these findings, we designed a new email marketing process, fully supported by our own solution: DirectMail.

Solution

DirectMail is an intuitive, modular email tool that helps marketing teams through every step of the newsletter journey, from design to delivery and analysis.

1. Design in your own style

• Work with personalized, responsive templates in your own brand style

• Easily upload images and automatically resize them

• Add "read more" links, integrate social media, and reuse content from the archive

• Stay in control of visual consistency at all times

2. Send with confidence

• Send test emails to check formatting and content

• Original images are always included, so no broken visuals

• Easily manage address lists, enrich them with action codes, and send from your own domain

• CRM integration and scheduling included

3. Analyze and optimize

• Live data dashboard with extensive stats (GDPR compliant)

• Compare newsletter performance and set up conversion funnels

• Use A/B testing and Google Analytics tracking for continuous improvement

Bonus features

• Guides, tips and tricks, and a virtual tool tour built into the platform

• API integrations available for automated campaigns, such as used vehicle listings

• Usable for both internal and external communication

Results

With DirectMail, the truck manufacturer now has a powerful and user-friendly email tool that supports the marketing team and other departments alike:

• Time savings in design, delivery, and follow-up

• Fewer mistakes and consistent rendering across devices

• Higher conversion rates thanks to testing and actionable insights

• Better integration with internal systems and campaign flows

• Full control over branding and compliance

DirectMail has become the go-to email solution for organizations that take email seriously and want to see measurable results.